Are you letting stereotypes hold back your website development?

You’ve probably heard this outdated joke:

A child gets taken to the Emergency Room. His father is waiting anxiously in the lobby. The surgeon takes one look at the child and exclaims, “I can’t operate. He’s my son!”

How can this be?

You’ve probably guessed: the surgeon was the boy’s mother.

We still have stereotypes related to gender. Mention Los Angeles basketball: will you think of the Warriors or the Sparks? Or when I say, “My neighbor’s a pilot,” do you picture a male right away?

We have stereotypes associated with websites, too.

What’s your first step when you get ready to build a website? Yep … you ask around for a web designer.

Don’t feel guilty. I did the same thing when I started.

It’s a word association test.

Website ==> Designer

In fact, I bet at least half the people reading this are saying, “What’s the big deal?” Or even, “Why is this wrong? This IS the way to go!”

The truth is … your website development will be smoother, faster and more profitable when you start with copywriting. That’s the content on every single page of your site.