Are You Rewarding a Lazy Copywriter?

That cheap copywriter might be killing your business bottom line.

Photo by IRCat on Pixabay.

Finding the best way to pay your copywriter can be puzzling to business owners. After all…

1. Most people have never hired a copywriter..or even imagined themselves hiring a copywriter.
2. Many business owners believe they should hire copywriters after they’ve paid for design and tech. By this time the budget starts to feel tight and they’re worried about spending too much on what they see is the last piece needed to complete the project.
3. Most business owners have no idea of the going rate for copywriters, let alone what they can expect from a professional copywriter. They believe they’re paying someone to sit down and produce words.

Bottom line: Business owners get caught up in following these basic beliefs so they choose the default option: paying by the word or by the hour. When you do this, you’re ultimately rewarding the laziest writers…and many professionals (who could ultimately save you money) won’t accept the job.

Photo by Designnn-Co on Unsplash.

If you’re considering hiring a copywriter, or you’re concerned about the…