Why Their Profitable Niche May Be Your Big Loser

Entrepreneurs choose a target market, but they need to choose you, too.

Photo by Frankie Garcia on Unsplash.

You may not know that Philadelphia’s slogan is “The City That Loves You Back.” Until 1997 we were the “City Of Brotherly Love,” based on the city’s Quaker heritage.

The slogan has been very successful for Philly. And it’s a nice reminder that a relationship — even a short one, even…