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Are you attracting coachable clients?

Cathy Goodwin
2 min readAug 3, 2023

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You achieve success by working with successful clients. How do you find clients who will do the work and not expect magic?

Image by KeithJJ on Pixabbay.

They seem like good clients. They know they need help. They can afford to pay you. Their problem falls within your scope.

But there’s one more thing you need to know…even if you’re not a coach.

Are they coachable?

Will the clients’ actions contribute to their success? I can’t think of any service where the answer is “no.”

If you’re a tax preparer, the client produces documents on time. If you’re an interior designer they have to explain in detail what they need.

Most services require clients to get involved.

They complete forms, show up for appointments, and complete tasks (“assignments”) outside the sessions where you meet. Unless you’re working with asynchronous communication, they. need to set their schedules to show up on time and prepared.

Will they do the work?

When I worked with career changers, many were eager to make a change…until we got down to specifics. Where would they find time to revise their resume? Would they reach out to set up interviews for information?

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Cathy Goodwin
Cathy Goodwin

Written by Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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