Member-only story
Avoid these website marketing mistakes by starting with your story
Website marketing calls for planning and strategy … and that means starting with your story.
You’ve probably seen many lists of website mistakes. Here are 3 of the most common website marketing mistakes I’ve seen in the past year.
Mistake #1: Your website tells the wrong story.
I used to think the website was supposed to tell my story. Now I realize websites need to respond to the client’s story.
When clients say, “My website isn’t bringing,” the reason usually can be traced to a lack of planning and content strategy. The most effective content strategy begins with your client’s backstory.
True, you’ll get lots of visitors who don’t fit your ideal client profile. When you write to their
Backstory, your ideal clients will resonate. The others will click away (and you probably won’t miss them).
Mistake #2: You haven’t assigned a job to each website page.
- Your Home Page assures visitors they’re in the right place.
- Your About Page shows why you’re the obvious choice for their needs.
- Your Services Page guides prospects through your offers…
