Best businesses (and careers) for storytellers

Almost any entrepreneurship venture will benefit from storytelling.

“I love storytelling. What’s the best career for me? How can I best use my storytelling skills in business?”

I have a problem with this question.

1 -Storytelling is a problem-solving tool, not an end in itself.

When you have a business, y9u solve problems for your clients. When you work within someone else’s company, you help them solve problems for their clients or customers.

What kind of problems do you like to solve? Chances are you can be a better problem-solver with storytelling.

Do you like to work with the people side of business — in HR or organizational design? You’ll use stories to understand organizational culture and introduce newcomers to the culture. You’ll use stories for change-making.

Are you an engineer, tech expert or designer? You’ll use stories to understand the application you’re developing. You’ll develop better applications if you understand the story of the end-user. You’ll explain to the decision-makers and end-users.

Sales? Good salespeople are storytellers.