Entrepreneur’s 3-Step Guide To Profitable Research Interviews

Photo by Keren Levand on Unsplash.

What motivates your target market? Where are they coming from? What points do you need to emphasize when you write the copy?

One of the best ways to get inside the mind of your ideal client is to interview prospective and past clients.

Interviewing is more than firing off questions at a prospect.

Everything from the way you set up the interview, to the questions you ask will affect the usefulness of your results.

I talk to a lot of business owners who get nervous at the whole idea of interviewing. They know research interviews are important, especially for entering new markets and writing case studies. But they aren’t sure where to start.

Let’s imagine that you are a career coach, focusing on mid-life professionals looking for a new job after they’ve been laid off. You want to create a lead magnet and perhaps a course for this segment of your audience. Now it’s time to do the research.

Setting up the interview

You’ll need to convince prospects that they’ll benefit from being interviewed. Avoid offering large bribes such as free 30 days of coaching. People who are motivated by “free stuff” will be different from those who will pay.