Calculate the ROI of Storytelling for Your Business

Business storytelling isn’t just fun. It helps grow your business in meaningful ways.

Image by Tumisu on Pixabay.

You probably know that storytelling can be fun.

And you probably know storytelling can be the most important tool in your marketing kit.

But how do you evaluate what you’re really getting from telling that story?

Or, as one of my podcast listeners asked me, “What’s the ROI of storytelling?”

First, let’s consider your investment in storytelling. We tend to think, “No big deal — this is free!”

Consider the time you take to plan your story.

Most business owners don’t plan carefully. Yet the most successful stories will be directed to your audience, which means taking the time to understand their backstory and their motivations. It means choosing a hero who will represent your ideal client. It means delivering credibility and possibility…and you only get one chance.

Sometimes you also incur a monetary investment when you take a course or hire a consultant.