Can a story ever be boring and useless?

Storytelling won’t save your content creation if it’s boring or irrelevant.

Cathy Goodwin

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Photo by Kaashi on Unsplash

Today I read an email from a favorite author. He advises, “When you introduce an idea, make it personal. Maybe add a short paragraph on how you came up with the idea.”

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com