Can you be too creative to be successful?
3 min readMay 3, 2022
When it comes to entrepreneurial success, strategy and clarity will trump creativity every time.
When I was teaching Marketing 101 to sleepy undergraduates, we used to talk about the way customers perceive differences between products and how they tolerated change.
It’s easy to see with a car manufacturer. You want to change the design of the model you’ve been…
