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Can Your Best Client Picture Herself In Your Story?
Every so often I try to heed the advice to “Tell your audience about yourself. Show there’s a human behind the website. Let them see the Real You.”
Whenever I share stories that introduce the Real Me, I lose. What works better are stories that hold up a mirror to my Real Clients. When they see themselves in a story, they’re more likely to get involved and respond to me.
Prospects respond when they can relate to a story.
That usually doesn’t mean a heart-rending rags-to-riches tale, where you went from sleeping on a mattress in a church basement to running an empire from the fortieth floor.
Prospective clients don’t need to know if you were there; they want to imagine themselves in the middle of the scene you set.
They aren’t looking for exotic locales or fairytale places. They want to nod along, recognizing the dilemma of your protagonist.
“Yes, I get it,” they’re thinking.
What makes a story relatable?
Recently I heard a story from someone who was invited to her good friend’s wedding. She loved her friend, so she didn’t want to say no.
