“Can’t use stories in MY business…we talk about money!”
3 min readNov 7, 2019
When I say “strategic storytelling” to a group, at least one person will say, “I don’t see how storytelling fits my business.” That’s especially true when the group includes financial services businesses.
That’s a reasonable comment if you buy into the most common advice offered for business storytelling: “Tell your story. Show how you struggled.” People don’t want to…