Confessions of a Former Copywriting Snob: How To Use Templates For Increased Marketing Productivity

Before I started writing copy and working on the web, I didn’t think much about templates. If I had, I’d probably have turned up my nose.

After all, I spent many years in academia. One of our mantras was, “Do your own work.” Templates seemed lazy and somehow, just one step away from plagiarism.

Before copywriting, I was a writing snob.

Writing has been easy for me (that’s why I do it professionally). I’ve published a book with a traditional publisher and many more ebooks in all formats. So, I used to wonder, why bother with templates?

But then I studied copywriting and became a freelance copywriter.

Now I was working in the trenches. I’ve written copy for a wide range of businesses — from astrology to attorneys to accountants.

Fortunately, my background gave me insight into most small businesses. But assignments piled up…and I had to get it right every single time.

As a copywriter, I learned, you live and die by deadlines. They’re firm and they’re tied to money. So you combine time pressure with money pressure, and you realize you’re not the only one.