Copywriting For Groundhog Day

Unlike the groundhog, copywriters can start over…and usually they do.

Image by Danny Wage on Unsplash.

“Give me 2 minutes and I will tell you if we’re getting an early spring!” That’s the headline we might write for the intrepid groundhog, Punxsutawney Phil.

Alas, today he saw his shadow, signaling six more weeks of winter.