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You’ve got a story brand: why do you still need a copywriter?
If you’re anywhere near the world of copywriting and storytelling, you’ve probably heard of Donald Miller’s best-selling book, Building A Storybrand.
That book has become top of mind for many large and small businesses. In fact, companies are seeking freelance writers who know the Storybrand framework. Mastermind groups and marketing coaches advise their clients: “If you’re not sure how to define your business, go read that book about Storybrand.”
The 7 Components Of The Storybrand Framework
- A character — The customer is the hero.
2. Has a problem — The hero faces internal or external obstacles.
3. And meets a guide — A guide appears!
4. Who has a plan — Customers trust a guide who has a plan.
5. And calls them to action — Customers are challenged to take action.
6. That helps them avoid failure — Everyone wants to avoid a bad outcome.
7. And ends in success — Their businesses, relationships, finances or even lives will be transformed.
If you’d like the tl.dr version of the book, here’s a good summary article (I don’t know the author and have no relationship to the article):
