Copywriting For Your Contact Page (yes, really!)

Recently I was trying to track someone down to be part of a joint venture event. I read her bio and listened to her video. She was perfect.

But as I tried to find her, I began to wonder if she’d been inducted into the Hidden Witness program or entered a cloistered convent. There was absolutely no contact information anywhere. Finally I sent a message via one of the social media platforms, hoping she’d check in.

If you’re so successful or so exclusive that you don’t ever want people reaching out to you, that’s a great strategy. If not, I advise all my clients, make sure you include a contact page, right on your menu.

What’s on your contact page?

One marketer includes detailed instructions of what to do if you’re dropped off the email list, if you’ve got clients or if you’ve got product access questions.

He even makes a list of people he doesn’t want to hear from, including students (“I do not offer free marketing plan examples”); web optimization services (“No thanks”); and link exchanges (Please don’t contact me”).

Another marketer takes the opposite route. He points out that he lives in a certain city in the US but does business all over the world. “Got a phone? Got the internet? We’re good to go!” His message is…