Copywriting Tip: Beware The Adjective Menace

Copywriters need to show — not tell. Adjectives tell.

Image by Fathromi Ramdlon from Pixabay

I used to think adjectives were fairly harmless…friendly little words you’d sprinkle through your copy like chives in a salad.

But now I agree with Henneke Duistermaat, who calls them “a copywriter’s nightmare.”