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Copywriting Tip: Easiest Way To Write A Headline
Headlines are critical to your digital marketing success…but don’t let anyone tell you it’s rocket science.
Yes, headlines are critical to your copywriting success. Yes, changing a headline can dramatically transform your audience’s response to a landing page, blog post, or sales letter.
But no, you don’t have. to get tied up in knots to write. a headline. You can certainly use headline generators, such as Portent’s content generator.
Headline generators can help because they focus on. the benefit you’re trying to promote.
They can hurt because they can tie up the benefits in a fancy package that actually makes the benefit less clear to the reader. They can als encourage you to try a style that doesn’t fit your brand or persona. No everyone can get away with saying, “The Most Amazing — You’ve Ever Seen.”
Start with a placeholder statement.
The simplest way to create a headline is to make a simple statement about what you offer and then tweak it to be catchy and attention-getting.
For my product The Client Advantage, I started with a simple benefit: Figure out what motivates your client, which means getting inside their stories…
