Copywriting Tip: For a profitable info product, do this first.

Recently I got a call from a frantically busy client.

“I’ve just got a brilliant idea for a new training program,” she said. She told me. It was brilliant. I might sign up myself.

But she was getting bogged down with creating the actual product.

“I’ve got so much to offer,” she said. “How do I cram the information into neat little modules? How do I fill the workbooks with content that won’t put my peeps to sleep?”

Great questions.

Fortunately, the answer was an easy one.

“Start with the sales letter before you do ANYthing else,” I advised.

Pause.

“Are you serious? How can I write my sales letter when I don’t know what will be in the info product?”

Actually, that’s the BEST time to write your sales letter. I still remember the first time I wrote an ebook. I didn’t pay any attention to features, benefits, or headlines. I just wrote about what was interesting to me.

When it was time to write the sales letter, I was stuck. I had to give people a reason to buy the book and frankly, the content wasn’t exactly filled with clues. I had to rev up my imagination or (sigh) go back and rewrite the content to be juicy and…