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Copywriting To Promote Your Course
Q: “I’ve just developed my first course and I’m eager to promote it! However, I have almost no list. Should I use Facebook ads to drive traffic to my sales page? Or should I create lead magnets and get signups for my list?”
A: This question comes from one of my favorite sources … an online forum.
The person who asked this question has a great deal of knowledge to share. Her course deserves a wider audience. So what can she do?
(1) List building is something that goes on all the time, in the background of what you’re doing.
It’s like going to the gym to work out. You don’t reach a level of fitness where you say, “Now I get to stay home!”
But your workout gets easier and more pleasant. You discover what you enjoy (weights? yoga? barre?). You discover what you’ll do only if you’re surrounded by fellow students in a class, so you keep going even if you’d love to be anywhere else (for me, that’s yoga).
As your list grows, you discover where you’ll get the best rewards.
You’ll figure out how to compose your landing page to increase signups (and it doesn’t mean following a formula — I’ve had 50% and higher signups with rule-breaking versions. I’m working on a webinar and…
