Create stronger copy by telling stories and choosing your words
Why is most of the copy we see as limp as a wet noodle?
That’s the subject of this week’s very short podcast.
I draw an analogy between copywriting and weight-lifting. You have to get started. You have lots of repetitions. And you have to do it right.
Good copy is strong.
Good copy doesn’t beat around the bush. It doesn’t tiptoe. Sometimes I read copy and wonder, “What are they trying to sell?” and “Are they even trying to sell?”
I know I’m looking at wimpy copy…the kind that encourages competitors to kick sand in its face.
Surprisingly (or maybe not!) copy will be stronger when you reach your prospect directly. You tell a story that makes them think, “She read my mind!”
It’s vivid. It uses strong (but G-rated) language. It tells a story.
I give some examples of what I mean…and I include two micro-tips to work on with your copy.
Click here to listen to the episode — just 10 minutes! — and start putting your copy on a weight-lifting program.
And if this sounds like too much work, check out the Strategic Intensive. I’ll help you get it done.
Would you welcome a break from pulling all-nighters to write your copy and create a compelling campaign to attract more clients? And would you like to make it easier (and more fun) by telling stories? Book your session here. My calendar fills quickly, so plan ahead to get your preferred time.
