Critical thinking: How do you know if they’re the real deal?

Cathy Goodwin
3 min readJun 29, 2024

Most people haven’t learned to think critically even if they have college degrees.

Image by Ruca Souza on Unsplash.

When I first got online, I was astounded. A marketer tried to sell me a battery of tests I could offer my clients. The seller said the results were “self-validating.” If it felt right, it was accurate.

Fresh from an academic world, I was horrified. Where’s the real validation? Where are the hypotheses we test?

But I soon learned the truth: People go by appearance. They don’t know the truth, so they make decisions based on what’s easy to see.

In one court case I read about, the expert witnesses for the defense were academics. They spoke softly, referring carefully to “in our opinion” and “it is like that…”

The prosecution wasn’t bothered by these tactics. They came out swinging, making broad generalizations with a lot of flash. They won.

You can go on YouTube and read hundreds of stories about victims who got romance-scammed. Inevitably, the scammer put on a good act designed to tear at the heartstrings of a vulnerable person.

None of these people thought of asking, “Why would this person need ME to bail him out of tough spots? A successful person would have friends, if not family. They ignored obvious red…

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com