Do this if you dread creating content

Content creation is critical to marketing, especially online. But if you hate what you do, you’ll never get it done. Instead of willpower, try this.

I’ve always been fascinated by the motivation to exercise. That’s probably because I hated all my gym classes in high school and college, but became a card-carrying gym goer sometime in my twenties. A friend met me for lunch in New York. She “forgot”…