Member-only story
Does their story seem too good to be true? It probably is.
Once we understand the principles of business storytelling, we see holes in other people’s stories and make better buying decisions.
We talk a lot about creating your own story. But how will your audience hear your story? Will it come across as credible?
And what if you’re on the other side? Can you use your storytelling skills to evaluate a story before you make a buying decision?
Mary, a mid-career executive, finds her job search stalled. “I came across a website by someone named Samantha. It’s called Career Champions.
“I was really impressed by her story,” Mary said. “What do you think?”
“What was her story?”
“She dropped out of high school and went to a local community college,” Mary said. “She networked her way to a high-profile firm that usually requires an MBA. She says her success was due to telling her story. Now she has her own career counseling company.
“That’s what I need,” Mary continued. “If I could just find the right story…”
