Member-only story
Does your new audience require a new website?
Some time ago I attended a networking event, where we all went around and introduced ourselves. One business owner said, “I’m a real estate agent and I also make and sell jewelry.”
Listening, I thought, “I hope she has completely separate websites. If I buy jewelry I don’t really care what else the jewelry maker does. But if I’m paying an agent to sell my house, she’d better be devoting all her time to the business!”
Realistically I know she’ll need time off to have a family and a life — but that’s not what needs to be part of her marketing story.
Two Businesses: How Many Websites?
This story comes to mind when I get asked, “Do I need a separate website for my second business?”
The question might seem small, but actually it’s an important component of niche strategy. It’s not unusual for a business to have multiple niches.
In fact, it can be a buffer against hard times in your target market. During the pandemic, writers and designers who targeted the travel industry will be directing efforts to other niches that are alive and well, such as the legal or finance industries.
But now you’re deciding, “Do I need another website?” Here are 3 questions to assess the situation.
