Do you have a brand story or a selling story?

Storytelling for business means your story has a purpose. Otherwise, it doesn’t need to be told.

Cathy Goodwin
2 min readMay 30, 2024
Image by Template Monster on Unsplash.

You’ve probably been advised, “Tell lots of stories. It helps your marketing.”

I recently got an email claiming that you can earn some outrageous amount of money just by adding a story to your marketing.

So…time to queue up the stories, right? Especially the personal ones. You know: “I was miserable and unhappy till I discovered the secret of…” OR “Here is where I did something dumb…”

The truth is, everything you do in business has a purpose. Everything you do or say in front of clients and prospects will contribute to your brand.

If someone asks, “Why on earth did you tell that story?” you’d better have an answer that’s better than, “Because I needed a story.”

Some people tell stories to explain or justify their actions to themselves. I talked about that in a recent podcast: Click here to listen.

But that doesn’t always help you.

In my latest podcast, I get a lot more positive with 4 stories that help with branding. Three of the stories are both branding stories AND selling stories. One story is purely a branding story.



Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story.