Don’t tell stories that bare your soul. Instead, do this.

Cathy Goodwin
3 min readDec 9, 2020
Photo by Ariel Pilotto on Unsplash

How many times have you heard, “If you want to attract clients you must be vulnerable.”

Or, “Share your mistakes and your failures.”

Or, “Show that you’re human.”

One communication coach urges her clients to, “Get naked!”

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com