Don’t Waste Your Time Building A Bad Website

Ask these 5 questions and watch your website deliver the goods.

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1. What is the purpose of your website?

Even when you’re well-known through face-to-face contacts, you still need a persuasive website.

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From photo by Andrew Neel on Unsplash.

2. What is the backstory of people who come to you?

Chances are they have three major questions. Can you solve my problem? Can you help me overcome the obstacles I’ve encountered when I tried to solve the problem by myself? And will you be like the last person I hired?

3. What message do you want them to take away?

Your message communicates an underlying story and demonstrates the benefit you offer.

4. How will you maintain your site?

Many new website owners budget the cost of web design, a year’s domain name, and a year of web hosting.

A website that’s been left alone too long will grow cobwebs.

It’s easy to tell when you’ve landed on a website where nobody’s home. Something’s broken. The whole place looks abandoned.

5. How will you promote your site?

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From photo by Sagga Rima on Unsplash.

Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com

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