Exactly why are you sharing that story?
Lots of business owners have been advised, “Just tell a story. Any story.”
Or they’re told, “Stories hold your audience’s attention. Stories captivate your listeners.”
All that is true. Absolutely.
But stories can do a lot more than entertain your audience. And when you tell a story as a solopreneur, you need a specific reason.
In this podcast. we first look at 4 key reasons to tell a story. You’ll notice that any story you tell will brand your business. People remember you as “that woman who…’” or “that guy who…”
So buckle up and learn…
…4 reasons to tell a story; that is, what part of marketing does your story carry out?
…why every story is *not* a selling story
…3 guidelines for telling a story that sells for you
Listen here and leave me a rating and a review.
I’m a copywriter, storyteller, and strategist. My business website is here. Learn more about storytelling when you buy my ebook, Grow Your Business One Story at a Time (free to Kindle Unlimited members).
You’ll learn why business storytelling isn’t the same as bedtime stories…with lots of examples of how to do it right.
If you’re a solopreneur who wants to use stories in your marketing mix? Lots of good ideas in my podcast, Strategic Storytelling.
