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From Story To Strategy: Marketing gets easier.
5 min readAug 8, 2021
“Simplify your digital marketing by starting with a story.”
When I talk about using stories for strategy at network events, at least one person will say, “I don’t see how I can use storytelling in my business.”
Typically the speaker is an entrepreneur who is connected to money, such as financial advisors or money coaches. But you might also hear this warning from therapists and life coaches.
Why do small business owners think stories are frivolous?
- You hear, “Stories are supposed to entertain and capture the interest of your audience.” That is partly true. Definitely, one way to use stories. But not the only way.
- You get told, “You MUST have a story.” So you come up with a story…any story…even if it’s totally unrelated to what you do…and maybe it’s fake or exaggerated. Sometimes you don’t even need a story.
- Biggest myth: You get told, “You MUST tell a SPECIFIC type of story…specifically a story of how you struggled.”
I’ve even heard of gurus telling their followers,”If you don’t have a hard-luck story, make one up!”
