Gentle Copywriting Words That Pack A Lot of Power

When you look up copywriting tips, you’ll often find lists of power words for copywriting. Words like …

breakthrough
astounding
special
secret
hidden
truth
temptation
forbidden
never
revealed
limited
crushing
proven

Wow…those words pulse with energy! You could get tired just reading through them.

But they’re not necessarily the most powerful words a copywriter can use.

Two words that pack REAL power … and they’re gentle as a kitten.

“Because…”

One of the first lessons I learned as a copywriter was the power of “because.” Research has shown that people will comply with a request if you give them a reason, even if it’s a silly reason.

You may have heard the story of the student at the copy shop. As part of a social psychology experiment, he asked to cut into the line “because I need to make a copy.” Surprisingly, other busy students let him go ahead. We’re…