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Why It’s So Hard To Get A Good Website
Website development gets easier when you change just one thing.
Marilyn needed a website makeover. She talked to a website consultant, Rachel, who asked her The Question: “What is your budget?”
Now stop for a minute and ask yourself. How do you feel when someone asks you this question?
“I got flustered,” Marilyn said, “because I had no idea what was involved or what the project was worth.” Marilyn needs to do some research. Rachel, the developer, doesn’t want to invest time if Marilyn isn’t prepared to spend at the level where she works.
Marilyn says, “I was tempted to throw out a very low number. But then Rachel would be insulted.”
Insulted? Unlikely! I get low-ball numbers all the time. I explain what I can do for that number. For example, we can have a few coaching calls instead of full-service copywriting.
Alternatively, we can work together to create a smaller-scale solution in the short term. And sometimes clients decide to raise their budget when they realize what they will be getting.
