“Don’t listen to these stories when you’re seeking business advice.”

Cathy Goodwin
3 min readMay 27, 2023

Someone asked a famous marketing guru (clearly a celebrity archetype), “What’s your secret of success?”

Her story was, “I invited my women friends over to my apartment in the city. At the time I was into a form of wellness coaching. From those meetings came group coaching.”

She could have added, “And then…my empire!”

I heard that story just after I‘d moved to a new city, where I shared a home with two very furry cats and one very furry dog.

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Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com