Grab Their Attention In The First 5 Seconds

Original Photo by Tran Mau Tri Tam on Unsplash

You’ve probably heard that the most important part of your copy is the headline. That’s true: the headline is what gets attention and motivates the reader to dig into the content.

After the headline, the action begins.

Once you’ve won attention with the headline, the reader turns to your opening. Will they be motivated? At this point, you…