Hiring A Copywriter For Your Website? Avoid These 3 Mistakes

It’s always a little scary to hire someone to work on a website. We’ve all heard the stories of people who seemed terrific, cashed the checks and then disappeared. Even worse, some of them actually made our websites worse than they were when we started.

It’s especially hard to hire a copywriter. That person will be your voice with your prospects and clients.

I can usually tell when someone’s going to have a bad experience with a resource. They make one (or all) of these 3 mistakes. But if you recognize yourself, don’t feel bad: we’ve all been there and done that.

Mistake #1: Thinking of hours, not projects.

“Kara” sat next to me at a networking meeting. She had hired a web development service for $30 an hour. This rate sounded wonderful till she added, “I sent over $3500 for my site and it still doesn’t bring in enough business.”

For that sum of money she could have enjoyed a complete site — design AND copy.

What’s important is your budget. If you want to spend $1500, you could get someone for $30 an hour who’d spend 150 hours; or you could get someone for $150 an hour who spends ten hours. The difference won’t be reflected in the quality of your copy. The $150/hour copywriter will not only be faster but also more…