How a Copywriting Review Will Increase Your Bottom Line And Simplify Your Marketing

Not all copywriters offer this option but it’s very effective.

So…what’s a copy review and why might you need one?

Generally, a copy review helps you in two ways …

1 — You get an outside, objective perspective. You can get this from a friend who knows copywriting or from a client who’s bought from you. Or you can ask a copywriter.

2 — You learn new techniques and tips based on the copywriter’s experience and training. In this way a copywriting review is a small bit of copy coaching.

Some benefits from a copy review…

• Recognize whether your story is supporting your strategy or working against it (and maybe revise the way you tell the story to increase the impact)
• Strengthen your core message
• Get a job description for each page of your website (for instance, the About Page answers the question, “Why are you the best resource to solve my problem?”
• Add beef to your bullets (get right to the point without getting cute)
• Send visitors on a path to follow when they visit your website

A copywriting review does not include…
…writing the copy: it’s assumed you’ve got something to review and you think it has promise
…finding your story from scratch (although you’ll get ideas about the effectiveness of the story you’re using now
… fixing detailed grammar, punctuation, and spelling errors (this is editing)

A helpful copywriting review will be tailored to your business and your needs. Not every item on a checklist will apply to your business…and we might add some new checklist items.

For instance, a client once showed me a copy review with the suggestion to develop SEO. But the client’s business didn’t come from SEO: she targeted her marketing to a specific audience with referrals and speaking.

I’ve put together a special package for you. You get a discount on a video review of your copy…AND you get a free course included. Copywriting with Stories shows how you use stories to write persuasive copy…and then you get a review.

I’ll make it. available through Friday!

Originally published at https://cathygoodwin.com.