How buying into the wrong story can harm your business, career, and life

Cathy Goodwin
2 min readMay 29, 2023

Retirement stories are just one example of stories that can lead to adverse business and career outcomes.

Image by Edu Lauton on Unsplash.

We all hear stories that “everybody knows” are true. But often they turn out to be false…and that leads to bad outcomes.

For example, many (most?) people walk around with either or both of these retirement…

--

--

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com