How NOT To Hire A Copywriter (Unless You’re Determined To Waste Money And Get Disappointing Results)

Thanks to Oli Dale for sharing their work on Unsplash.

Sometime ago I asked a client, “Why did you hire me, out of all the copywriters out there?”
She said, “I thought you had a cute dog in your picture.”

When someone hires me for a frivolous reason, I’ve learned there’s an underlying story. They don’t have any idea how to hire a copywriter. They have no idea what’s reasonable to pay. So they toss a dart at a board and hope they hit the target.

Photo from Jo Szczepanska on Unsplash.

Hiring From A Job Board

Sometimes clients turn to job boards, such as Upwork. Typically they’re even less sure of how to hire a copywriter.

You can tell by the jobs they post. Here are just 3 from a recent list.

I’m looking for an experienced B2B copywriter and content developer on a contract basis who can write case studies, datasheets, landing page copy, and email marketing copy. $35–50 an hour

I’m looking for a B2B & B2C copywriter and content developer who can write case studies, blogs, landing page copy, email marketing copy, ad copy and help me with…