How To Add Holiday Themes To Your Small Business Marketing Content

Big brands use lots of holiday stories…but small business marketing has to do something different.

One of the challenges of marketing a small service-based business is deciding how to incorporate a holiday season into your content, especially your copywriting. This question highlights yet another way a small business differs from the big brands.

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Click here to listen to my podcast on marketing with a holiday theme.
Click here to listen to my Halloween-themed podcast.

The big red cola brand regularly delivers holiday-themed commercials (e.g.., this tear-jerker for 2020).

Sainsbury’s department store, in the UK, draws on emotion with a story almost every year. A few years ago they showed the Christmas holiday In World War I, the soldiers on opposite sides called a holiday truce to sing carols and play European football.

Big brands also respect the more sober moods of their environment. Budweiser gets creative with remembrances of September 11.

Occasionally these commercials draw some controversy. The German store Edeka once showed an old man alone in his home. He called his children to tell them he was dying, although he wasn’t. The guilt-ridden…