How to avoid these 3 crazy-making content marketing mistakes

These content creation mistakes also destroy your credibility…and they’re so easy to fix.

Image by Louis Peng on Pexels.

Just today I received an email from Lorrie Morgan, who taught me most of what I know about copywriting. She wrote about her top 3 pet peeves in an entertaining, insightful message.

That got my wheels spinning. Instead of “pet peeves,” I think of them as crazy-making, credibility-destroying marketing strategies.

1 — People who open their emails with an intimate embarrassing anecdote involving underwear (or loss thereof), deep-dive medical symptoms, or humiliating anecdotes from their childhood (which should be repressed, regardless of what their analyst says).

You probably don’t do this! But maybe consider giving yourself some space before sharing a personal anecdote. More than once, I’ve written myself out of my content after a day or so of chill time. There’s a reason we use the term “cringeworthy.”

2 — Emails that promise “3 easy ways to solve this difficult, expensive, business-killing problem.”

You open the email. You learn all about the difficult, expensive, business-killing problem.

You want a solution? Ah…now you have to take the next step. You either buy a product…or you set up a phone call…