3 essential steps for a successful copywriting career
Becoming a copywriter can be a lucrative and satisfying career:
You make a pretty darn good income and live life on your own terms (when you start your career off on the right foot).
You can’t be replaced by an “I’ll write anything” desperate discounter (because you deliver results and cheap copywriters don’t).
You hold the keys to the most essential skill for making money on the Internet (every successful online marketer has studied copywriting, keeps a top copywriter on speed dial or both).
Frequently I hear questions along the lines of, “How can I become a copywriter? Do I take a course? Sign up as an apprentice with a master copywriter?
Becoming a copywriter calls for three separate steps.
(1) Hone your craft.
Copywriting isn’t like science writing, journalism, or any other type of writing. It’s designed specifically to persuade an audience to take an action.
Once you get known as a copywriter you’ll be invited to do other things as well, such as write blog posts, that aren’t directly persuasive. However, any time you interact with a client, you’re persuading and you need copywriting. Copywriting is completely different from writing a novel, a poem or even a how-to book. It’s not a special form of technical writing.
Should I take one of those expensive four-figure courses like AWAI?
Not if you’re just starting out.
Do I need a mentor?
Eventually, you’ll need a mentor or a mastermind group — almost always.
Should I go back to school for a degree in journalism or business?
Almost certainly not.
(2) Market yourself to find clients.
How do you get samples when you don’t have clients yet?
Write for your own products or affiliate products.
Should I niche or not?
What about job boards like Upwork?
If you’re starting out you might get some samples. You get used to writing for clients. But don’t get too accustomed to writing for them. A lot of their assignments are so low level, you won’t be able to use them as samples.
What does an agreement look like?
You’ll get samples from joining a mastermind group. I have some in my course as well.
(3) Keep upgrading marketing and writing skills. When you sign up with a course or mentor, find out which of these areas will be covered. Once you realize that you really want to be a copywriter, you may decide to join a mentorship program or take a course from a high-powered copywriter, by application only. Those courses aren’t cheap and it’s a good idea to wait till you’ve got some traction. But some successful copywriters have never hired a mentor or taken a course. They just read a lot and studied the work of successful copywriters in their fields.
Learn more …
Become A Copywriter is a comprehensive multi-media course, covering every aspect of becoming a copywriter.
You’ll discover how to enhance your skills, whether you’re at the basic level or you’re seeking to advance your career.
The course includes a 5-module video copywriting course, a detailed roadmap that takes you step-by-step to a copywriting career, interviews with successful copywriters, and a lot more.
Most courses on Becoming A Copywriter cost anywhere from $297 to $2997.
This course is available at a fraction of those prices … at least for now. You’ll get the basics and be ready to move on to higher-paying courses when you can comfortably afford them.
To learn more, visit http://mycopy.info/beacw
Why waste time? If you’ve been thinking about embarking on a career as a copywriter, you can begin today.
Originally published at https://cathygoodwin.com.