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How To Collect Targeted Leads While Building A New Website

Cathy Goodwin
3 min readJul 26, 2023

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Don’t settle for an “Under Construction” page. Start building your list right away.

You get invited to connect with someone on Facebook or LinkedIn. You get intrigued by their idea. You want to learn more.

So you ask the natural question, “Where’s your website?”

And you hear, “It’s not ready yet.” One business owner actually told me, “It’s going to take a few months.”

Months?! That person needs a new website specialist. Is this the time to share what I do? Or you may not be ready to develop a website yet.

If you’re just entering a new niche, you may not have identified the client’s backstory.

You’re a small business. You want a big online presence. You want to start generating leads and building relationships.

But your website isn’t ready yet. So what do you do? It’s tempting to hang out on an “Under Construction” page. The practice is so common you’ll even find templates to help you.

But you don’t get much benefit from this page. People rarely bookmark anything these days.

Besides, visitors feel they’ve arrived for a party while the caterer is still setting up. They don’t know what to do and often wander off to another event.

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Cathy Goodwin
Cathy Goodwin

Written by Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com

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