How to Confuse Your Best Clients (when you’re trying to be most helpful)

Storytelling works best for entrepreneurs when you name the guide.

You introduce yourself at a networking event or as a podcast guest. You get follow-up queries…for services you don’t offer.

Often this happens because business owners are advised to listen to classic hero’s journey stories.

In those stories, the guide just appears. The hero — aka the client — embraces the guide’s wisdom without question. The guide knows exactly how to help.

Those guides don’t need to explain who they are. The hero welcomes them and happily follows them to the ends of the earth.

You, on the other hand, face a handful of competitors….maybe more than a handful. More like hundreds.

Your clients know what they want. They want to know if you can provide it in a way that’s comfortable for them.

All too often, you get the advice to skip your title and jump into a promise of benefits.

If you’re a massage therapist, you are supposed to promise to help people relax. You don’t say you’re a massage therapist.