How To Earn Their Trust When You Can’t Get Client Testimonials

Content creation can give you credibility.

Client testimonials matter. You’ve probably been told — many times! that prospective clients are looking for social proof when they sign up for your services.

Nobody wants to be the first client …or worse, only client.

People avoid restaurants that look empty.

Lots of us read ratings on TripAdvisor, Amazon, and other places when we’re making choices.

But what if you can’t get signed reviews?

Sometimes you’re just too new.

You’re in startup mode. You don’t have enough clients who will write reviews.

The truth is, your newest clients may be quite different from those you’re seeking for later.

Sometimes you’ve got clients but they don’t want anyone to know they consulted you.

After I wrote my book on relocation, someone somehow got on my email list. She wrote, “I just loved your book. I carried it with me on the journey and read a section every night.”

So, I asked, why not write a review?