Why business stories don’t end with “happily ever after”

Cathy Goodwin
3 min readMay 10

Business storytelling is a story genre. Here’s how it’s structured for success.

Image by Soulsana on Unsplash.

We know how fairy tales end: they live happily ever after.

We know murder mysteries end with “case closed.”

In romance novels, two people become a couple. Never mind political correctness. It’s what the audience wants.

Cathy Goodwin

Create a compelling marketing message that attracts your ideal clients through your unique selling story. http://cathygoodwin.com