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How To Grow Your Audience As A Perfect Guest Speaker
Getting invited is just the first step for business owners who want to use guest speaking for promotion.
Want to grow your list? Get better known? Enhance credibility? Anytime you’re invited to speak on a podcast, webinar, or special program, you’ve got a great opportunity.
When you’re hosted by someone who’s respected in the field, the host’s credibility rubs off on you. You get access to a responsive audience on the most favorable terms possible.
Often you can get visibility simply by being ready to take action when a host calls to see if you’d be interested in participating in a joint venture. You may get really lucky when a guest cancels on a host with a big name and an equally big audience. Before podcasts, I ran weekly teleseminars for years. I interviewed so many guests I’ve lost count. I also run a speaker series for an alumni association. So I deal with lots of guests on speaking programs.
What I’ve found is that even veteran marketers can make critical mistakes when they appear as guests. They’re not asked to return afterward.
