“How to” is different from “How I did it”

A how-to story doesn’t have to be dull.

Image by Walls.io on Unsplash.

A copywriter I admire recently gave this advice. If you have a story of “How to,” write it up as “How I did it.”

It’s much more interesting, he said. People will be eager to read.

The problem comes when your “How I did it” story can’t be transferred to “How you can do it.”