The 2-word power phrase that will 2X the impact of your content.
SO simple…and a lot of writers skip it.
One challenge I hear from clients and subscribers is, “How do I create profitable content when I’m trying to teach my audience?”
Teaching is an especially powerful form of marketing. As you teach, you establish your expertise. You’re teaching when you write articles, blog posts, podcast episodes (yours or your guest gig), and of course, courses.
You may have heard the term education-based marketing. That’s what many of us do, even if we call it something else. It’s also known as creating authority content…content that establishes your expertise and builds your reputation.
Your challenge is to realize, “My audience isn’t studying for a test. I have to give them information they’ll remember, and I can’t afford to bore them. And I have to meet them where they are.”
A few years ago, I dipped into a business book that a friend recommended. The author (who I’ve mercifully forgotten) presented a 5-step plan for telling a particular type of story.
I don’t remember what the author was trying to teach us. I remember becoming increasingly frustrated as I tried to understand. There was a lot of theory. There were references to Greek and Roman mythology. There was a lot of…
