How To Make Them Say, “It’s A Perfect Fit!”

Help your clients see themselves in your packages and pricing.

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Photo by Brent Jones on Unsplash.

Now you identify 3 groups of potential buyers (yes, 3 is the magic number).

  • How do they differ in the intensity of their pain?
  • How do they differ in terms of the obstacles they face?
  • What do they bring to the table? Are they raw beginners? Been around the block a few times and tried everything? Prefer to read a book but all they’re finding are video packages?
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Here’s an example.

Let’s say you’re a fitness professional. You created an at-home virtual exercise program to get people fit in 30 minutes a day when they can’t get to their gym.

And now your three packages practically create themselves.

The process works for a wide variety of services. For instance, I have packages for clients who

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Helping entrepreneurs and independent professionals grow their businesses one story at a time. http://cathygoodwin.com

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