How to Plan The Ultimate Podcast Guest Interview

Gain considerable benefits from interviewing guests on your podcast, webinar, or speaker series.

Image by Sam McGhee on Unsplash.

You probably know this already … one of the best ways to grow your opt-in list is to interview a guest on your podcast, webinar, or speaker series. Here are some reasons why these interviews work so well.

— — A well-known guest will draw traffic when you add his or her name to your landing page announcing the call. Blog posts with the guest’s name will be even more effective, as search engines pick them up. Tweets and Facebook posts will get attention from your guest’s own followers.

— — Your interview adds value to your own list and your own followers will forward your messages about the call, especially if you have an unusual or interesting topic.

— — When your guest is new to your audience, you’ll get kudos for introducing a new resource. Audiences like to listen to someone they’ve never heard before.

So … how do you make this happen?

(1) Get clear on the purpose of holding the program. Do you want to grow your list? Gain credibility? Make a recording you can repurpose later?